The Enterprise Game

The Enterprise Game has been developed to allow current business owners and employees to run their own virtual business. The individual is responsible for choosing which product they would like to try and sell, deciding how they intend to get this product to market, and then setting product and price variables. Once these pre-market stages have been completed the user launches their new enterprise into a virtual marketplace within which virtual competitors will compete for the pool of customers.

The key to success will be a fine balance between matching customer expectations for the product whilst ensuring the enterprise can compete on price with its rivals. In addition, the most successful enterprises will also need to ensure their workforce is highly motivated in order to match consumer demand with production.

OVERVIEW

What is the simulation for?

The Enterprise Game is a business simulation and role-playing game which has been specifically designed for online delivery to a broad audience.

This simulation has been developed to deliver enterprise education and to enhance business acumen. The simulation does this by providing a visually appealing educational game experience with PIXELearning’s tried and tested ‘BizSim’ business simulation engine running ‘under the bonnet’.

The game is scenario-based with users ‘playing’ the role of someone who wants to start a new company. They select a product on the basis of market research findings and then are tasked to produce and sell their selected product.

The learners work through five pre-market stages. Each stage involves the learner undertaking a specific activity which ensures that they are exposed to key enterprise concepts such as production, marketing and finance.

Each stage is themed (e.g. ‘Market Research’) and requires that the learner undertakes specific tasks in order that they may progress to the next stage.
Key Features of The Enterprise Game:

You’re the boss - you make the decisions

• Business mentors and consultants are available to guide, educate and inform
• Realistic business environment which changes over time
• Virtual competitors and employees react to your decisions
• Learn how to control various departments including
• Marketing
• Finance
• and Production

Benefits of a Simulated Environment

Challenge yourself without fear of failure – you can always press ‘restart’

• Become a ‘virtual veteran’ through business simulation
• Learn by doing
• Learn, develop, and practice new skills

Game duration

The Enterprise Game has been designed to deliver an initial session lasting around 45 minutes. Users are able to adjust the game speed which will affect the overall length of the game. The simulation has also been designed for replayability, and has infinite (financial) outcomes. Users may find that they can run through subsequent plays in as little as 15 minutes.

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