
 
PIXELearning partner with The Matchett Group to deliver Tomorrow’s World: A look into the future of training provision. PIXELearning, creators of serious games and The Matchett Group, business training and learning management specialists, hosted a joint event to look into the future of training provision.
The event was attended by some 50+ companies at iCentrum, Birmingham. During the event the participants were given an insight in to the future of training provision, which included an overview of serious-games by Kevin Corti, PIXELearning’s Managing Director.
Feedback from the attendees revealed that the event had
been seen as a hands-on, personalised insight into new technologies beyond that promised by technology exhibitions.
To find out more about PIXELearning, and any forthcoming events please click here

PIXELearning have announced the launch of a new business simulation to match demand for a more ‘complex’ variant of The Business Game.
On the back of the success of The Business Game PIXELearning has announced that a more complex simulation will be launched during March. This business simulation has been created to match the demand from universities, A-Level Business Students and SME trainers for a more complex
game which assumes a greater degree of business acumen
of the users.
The ‘Bigger’ Business Game will adopt a similar format to
the current Business Game with users starting a ‘virtual company,’ entering a competitive market-place and trading
for a period of ‘virtual’ years.
The simulation will have greater depth including:
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Full coverage of the marketing mix, including full adaptability of product, price, promotion and place; |
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Greater product and distribution channels choice and complexity; |
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More character interaction; |
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Advanced production department: oversee staff training and pay; |
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All new finance department which includes profit & loss, balance sheets, cash-flow and sales charts. |
For more information on this, or any other PIXELearning products, please click here
PIXELearning are proud to be a partner of the West Midlands Serious About Games 2006 conference which will bring developers together with those organisations interested in seeing how Serious Games can help them. This two-day
event is to be held at the International Convention Centre
in the heart of Birmingham.
Technology has revolutionised the way people interact, trade and learn.
The term ‘serious games’ is the use of computer games specifically developed for non-entertainment purposes. This can range from training fire-fighters, to supermarket shelve-stackers, to improving performance amongst sales managers.
To learn more about how your organisation can benefit,
come to The International Serious Games Event, being held
in Birmingham, UK on June 5-6. The biggest event of its kind
in Europe, it will be your chance to meet leading developers, hear from companies that have already benefited from
Serious Games and view demonstrations of some of the
latest Serious Games on the market.
The two-day event will host some of the leading speakers on the topic from industry, academia and the public sector. PIXELearning will be showcasing LearningBeans® and our other technologies and there will be the opportunity to participate in interactive workshops with PIXELearning’s simulations.
To learn more, go to www.seriousgames.org.uk
or click here to register now.
Prior to the event, there will also be an interactive forum. For both participants and those considering attending, it will allow you to discuss the topics, learn more about Serious Games and meet both developers and commissioners to ensure the day is worthwhile.
Register before March 10th and receive a discount of over a third off the ticket price.
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The Business Game has proven a real success in schools across the UK and many students are now developing an understanding of business and management principles through this simulation. As the popularity of this learning tool has grown so too has the press coverage of the game.
Times Education Supplement (TES) has just written a glowing report on the game.
To read this report please click here

The Business Game has been attracting a great deal of interest and has recently been profiled in The Business 550 magazine, in The Birmingham Post and on BBC radio.
Business 550 spoke with Russell Butler of PIXELearning about The Business Game which is currently helping schools and colleges deliver enterprise education across the UK.
Click here to read the full article
Click here to read the full article
Serious Games; Serious Business Applications
This is a 20 page investigation into the use of gaming as an effective training and development tool by Kevin Corti, PIXELearning’s Managing Director. This paper introduces GBL (Games-Based Learning) and investigates the potential benefits of this medium for training and education. Kevin then goes on to compare GBL to more traditional forms of eLearning and discusses some of the implementation issues which can be faced.
Click here to read the full article
Serious Games: Games That Educate, Train, and Inform by Sandra Chen & David Michael (2006)
This book is designed to help companies and individuals make the transition from making games for fun to making games for education, training, healing, and more. The book provides an overview of all of the major markets for serious games. This overview includes examples of what has been done with video games in these markets, and what is anticipated in the future, including market scope, goals of each emerging market, game types offering greatest potential, the shortest route to market by category, development budgets by category, and barriers for developers to consider.
PIXELearning provide a case-study within the text and PIXELearning’s approach to serious games is frequently alluded to. This text should be on the book shelf of all individuals involved in training and education in the 21st Century.
This book is available for purchase from Amazon:
Click here to read more |