Our development team shares a passion for technology-based
Learning and can draw upon experience spanning many hundreds of
eLearning, computer game, web, multimedia and software projects
since the mid 1990s.
Project: The Retail Careers Awareness Game
Client: Skillsmart Retail
PIXELearning were commissioned to create an online game specifically to help Skillsmart Retail to address the skills shortage in the UK retail sector and to help to overcome the perception amongst British teenagers that retail offers poor career opportunities.
The game allows users to undertake a mini interview before working through four levels in different retail environments with an increasing degree of responsibility. We also added a public high score table and the ability to set up mini-leagues between friends.

Project: Get Marketing!
Client: Scottish Enterprise
Scottish Enterprise commissioned PIXELearning to create an online business simulation after an exhaustive tender process.
The simulation focuses on marketing concepts and is intended to help small businesses to better understand the marketing cycle and to be able to use it in their orgainsations to drive increased sales.
The simulation also includes nine mini-games which address specific marketing concepts such as, for example, the Boston Box.

Project:
Coke Pub & Bar
Client: Coca-cola
PIXELearning were commissioned to create a games-based
interface for the Coca-cola
Enterprises 'Coke Pub & Bar' web site.
Our designers created a high-impact graphical user interface
that puts the web site's visitors into a virtual pub which serves
as an innovative interface to the rest of the web site.

Project:
The Enterprise Game
Client:
The Black Country Knowledge Society
PIXELearning were asked to tailor a version
of it's Enterprise Game product for this £16million project.
The Black
Country Knowledge Society (BCKS) programme aims to
create a skilled labour force, support growth of knowledge based
industries, generate a culture of entrepreneurial e-business,
and address the digital divide that exists in communities across
the Black Country.
The programme places learning at the heart of the Black Country
regeneration agenda through the development of nine key ‘building
blocks’:
Project:
International Trade eLearning Suite (INTELS)
PIXELearning are technical partners in the INTELS
project which will generate a comprehensive eLearning suite aimed
at European SMEs and which will serve to help them to improve export
sales.
The project is funded under the
EU
Leonardo initiative and involves Coventry & Warwickshire
Chamber of Commerce, Företagarna (The Swedish Federation of
Private Enterprises),
Virtech
(a leading Bulgarian technology developer) and Democenter (an Italian
centre of excellence for technology transfer).
The project runs until September 2007. PIXELearning are providing
eLearning research, consultancy, instructional design and game/simulation
development input into the project.
Företagarna,
CWCC
and
Democentre
will deploy the eLearning suite to thousands of SMEs in their respective
countries.
Project:
NVQ Games
Client: Henley College of Further Education
We have recently been commissioned to create 5 CD-based games to
deliver NVQ level 3 distance learning.
The games are unique in that they not only provide the learner with
access to learning materials but that they also allow them to tailor
the qualification to suit their vocational needs, to create a highly
detailed and cross-referenced portfolio and encompasses tools for
NVQ assessors to use to examine the candidate’s portfolio.
Project:
The Seer BAT training game
Client: Seer (IT sales training service
provider)
Seer had developed an advanced sales team forecasting
and support software application (the Seer BAT) and wanted a solution
that trained people how to use it whilst at the same time promoting
the benefits.
They were reluctant to go down the road of a mundane software simulation
and approached PIXELearning to develop a game that put sales professionals
into a realistic sales environment. The users of the eventual solution
have to interact with internal and external stakeholders, research
and gather relevant information and to manage a fictional sales
opportunity.
To this end we emulated the Seer BAT within a richly recreated sales
environment so that users understood how to use the tool in the
context of a complex and evolving sales situation.

Project:
The Export Game
We used our own proprietary business simulation and role play engine
to create a business simulation game in collaboration with European
Innovation and The V-Biz Consultancy.
The Export Game is a CD and web-based product which uses a games-based
approach to foster an effective and immediate understanding of the
main issues that relate to export trade and export strategy action
planning.
The Export Game uses a powerful ‘learning by doing'’
approach and closely follows the UK Trade & Investment Passport
To Export training programme.
Learners do not just receive the theory about export, they actually
put it into practice by making strategic and operational business
decisions.
"The Export Game is an ideal first step on the ladder for any
organisation considering trading abroad" - Ajay Desai, UK Trade
& Investment.

Project:
The Desert Island Survival Challenge
Client: Coventry University
Coventry University's Regional eLearning Network
Services Project commissioned PIXELearning to create this fun game
as a template for knowledge assessment. We used an animated character
technology to bring the game to life which offered lip-synching
to computer-generated voice for questions, answers and feedback.
Project:
The Foresight Challenge!
Client: Advantage West Midlands (UK
regional government agency)
We used our own proprietary business simulation and role play engine
to create a business simulation game for this AWM-funded project.
The goal of the Foresight project is to encourage SME's to plan
in a more longer term manner: to anticipate opportunities and threats
in order to ensure long term commercial success and competitiveness.
The game allows learners to set up their own virtual business which
they then have to grow successfully for a period of 10 years (about
2 hours in real time).
Learners have to make long term strategic decisions whilst all the
time consulting with their management team, investors and mentors.The
Foresight Challenge! will be delivered to around 10,000 users in
the West Midlands and beyond via CDROM and online.
Project: Thrust
SSC game
Client: Coventry Transport Museum
We used the Audiotain system to build an online & on-site application
which contains a series of mini-games aimed at enhancing the museum's
dedicated Thrust Supersonic Car exhibition. Thrust SSC holds the
current land speed record (633 mph) and forms the centerpiece of
a very exciting exhibition at this leading UK museum.
The edutainment games cover all aspects of the Thrust SSC project
including science, people, engineering and local/automotive history.
The museum has a strong educational programme and provides onsite
learning activities to many thousands of West Midlands school children
each year.
Over 200,000 visitors were able to use the application on-site each
year and many others will be able to use it online
Project:
AUDIOTAIN
We were engaged as a sub-contractor to Sender Freies
Berlin (a large German public TV and radio broadcaster) to provide
eLearning development and consultancy services on this multi-million
pound, European 5th Framework-funded project.
The Audiotain project was aimed at developing a suite of software
systems that allow audiovisual content holders such as TV, radio
and music companies, to quickly and easily manage, edit and re-purpose
this content for edutainment, infotainment and eLearning.
Click
here to read a more detailed article
Other participants were: Dalet Digital
Media Systems, a French content management system provider; InfoRadio,
the Berlin-based radio broadcaster; Exozet, one of Germany's foremost
multimedia companies; and, Bremen University.
Project: Games-based learning pilot
Client: Einstein Network Ltd
Games-based eLearning for Einstein Network
We conceived, planned, designed and project managed the development
of a pilot games-based eLearning course for board level viability
assessment. The Managing People course used a blend of online information
(base theory) and simulations, as a method of applying and demonstrating
competency with this theory.
The course used video game role playing and puzzle solving approaches,
true multimedia and a powerful server-side engine which tracked
user progress. The course utilised video footage of actors which
was edited and composited into Flash-based, interactive movies which
put the user into a realistic situation, with aims and objectives,
information to make sense of and stakeholders who demanded answers
and results.
The course also used rich 3D locations, audio and a multitude of
features that when combined appropriately and carefully, provided
a very compelling, enjoyable and rewarding eLearning experience.
Project: Managing People
Client: Loughborough College
This course, developed in conjunction with Loughborough College,
provided junior management level staff with an introduction to this
vital topic.
The course, which comprised of 5 separate modules, was the runner
up in the prestigious Deacon awards for educational multimedia in
2003.
We worked closely with the subject expert to design educationally
effective, online tools, activities and resources which truly foster
a deep level of understanding in the learner which they can apply
immediately in their work place.