PIXELearning - serious games and immersive learning simulations

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Our Project History

Our development team shares a passion for technology-based Learning and can draw upon experience spanning many hundreds of eLearning, computer game, web, multimedia and software projects since the mid 1990s.


Project: The Retail Careers Awareness Game
Client: Skillsmart Retail

PIXELearning were commissioned to create an online game specifically to help Skillsmart Retail to address the skills shortage in the UK retail sector and to help to overcome the perception amongst British teenagers that retail offers poor career opportunities.

The game allows users to undertake a mini interview before working through four levels in different retail environments with an increasing degree of responsibility. We also added a public high score table and the ability to set up mini-leagues between friends.

Screen image from Skillsmart Retail game


Project: Get Marketing!
Client: Scottish Enterprise

Scottish Enterprise commissioned PIXELearning to create an online business simulation after an exhaustive tender process.

The simulation focuses on marketing concepts and is intended to help small businesses to better understand the marketing cycle and to be able to use it in their orgainsations to drive increased sales.

The simulation also includes nine mini-games which address specific marketing concepts such as, for example, the Boston Box.

Screen image from Scottish Enterprise Get Marketing game


Project: Coke Pub & Bar
Client: Coca-cola

PIXELearning were commissioned to create a games-based interface for the Coca-cola Enterprises 'Coke Pub & Bar' web site.

Our designers created a high-impact graphical user interface that puts the web site's visitors into a virtual pub which serves as an innovative interface to the rest of the web site.

Screenshot depicts image from work undertaken by PIXELearning for coca-cola


Project: The Enterprise Game
Client: The Black Country Knowledge Society

PIXELearning were asked to tailor a version of it's Enterprise Game product for this £16million project.

The Black Country Knowledge Society (BCKS) programme aims to create a skilled labour force, support growth of knowledge based industries, generate a culture of entrepreneurial e-business, and address the digital divide that exists in communities across the Black Country.

The programme places learning at the heart of the Black Country regeneration agenda through the development of nine key ‘building blocks’:



Project: International Trade eLearning Suite (INTELS)

PIXELearning are technical partners in the INTELS project which will generate a comprehensive eLearning suite aimed at European SMEs and which will serve to help them to improve export sales.

The project is funded under the EU Leonardo initiative and involves Coventry & Warwickshire Chamber of Commerce, Företagarna (The Swedish Federation of Private Enterprises), Virtech (a leading Bulgarian technology developer) and Democenter (an Italian centre of excellence for technology transfer).

The project runs until September 2007. PIXELearning are providing eLearning research, consultancy, instructional design and game/simulation development input into the project. Företagarna, CWCC and Democentre will deploy the eLearning suite to thousands of SMEs in their respective countries.



Project: NVQ Games
Client: Henley College of Further Education


We have recently been commissioned to create 5 CD-based games to deliver NVQ level 3 distance learning.
The games are unique in that they not only provide the learner with access to learning materials but that they also allow them to tailor the qualification to suit their vocational needs, to create a highly detailed and cross-referenced portfolio and encompasses tools for NVQ assessors to use to examine the candidate’s portfolio.



Project: The Seer BAT training game
Client: Seer (IT sales training service provider)


Seer had developed an advanced sales team forecasting and support software application (the Seer BAT) and wanted a solution that trained people how to use it whilst at the same time promoting the benefits.
They were reluctant to go down the road of a mundane software simulation and approached PIXELearning to develop a game that put sales professionals into a realistic sales environment. The users of the eventual solution have to interact with internal and external stakeholders, research and gather relevant information and to manage a fictional sales opportunity.

To this end we emulated the Seer BAT within a richly recreated sales environment so that users understood how to use the tool in the context of a complex and evolving sales situation.

Screen image from Seer BAT game



Project: The Export Game

We used our own proprietary business simulation and role play engine to create a business simulation game in collaboration with European Innovation and The V-Biz Consultancy.

The Export Game is a CD and web-based product which uses a games-based approach to foster an effective and immediate understanding of the main issues that relate to export trade and export strategy action planning.

The Export Game uses a powerful ‘learning by doing'’ approach and closely follows the UK Trade & Investment Passport To Export training programme.

Learners do not just receive the theory about export, they actually put it into practice by making strategic and operational business decisions.

"The Export Game is an ideal first step on the ladder for any organisation considering trading abroad" - Ajay Desai, UK Trade & Investment.

The Export Game CD Box



Project: The Desert Island Survival Challenge
Client: Coventry University

Coventry University's Regional eLearning Network Services Project commissioned PIXELearning to create this fun game as a template for knowledge assessment. We used an animated character technology to bring the game to life which offered lip-synching to computer-generated voice for questions, answers and feedback.



Project: The Foresight Challenge!
Client: Advantage West Midlands (UK regional government agency)


We used our own proprietary business simulation and role play engine to create a business simulation game for this AWM-funded project. The goal of the Foresight project is to encourage SME's to plan in a more longer term manner: to anticipate opportunities and threats in order to ensure long term commercial success and competitiveness.

The game allows learners to set up their own virtual business which they then have to grow successfully for a period of 10 years (about 2 hours in real time).

Learners have to make long term strategic decisions whilst all the time consulting with their management team, investors and mentors.The Foresight Challenge! will be delivered to around 10,000 users in the West Midlands and beyond via CDROM and online.



Project: Thrust SSC game
Client: Coventry Transport Museum


We used the Audiotain system to build an online & on-site application which contains a series of mini-games aimed at enhancing the museum's dedicated Thrust Supersonic Car exhibition. Thrust SSC holds the current land speed record (633 mph) and forms the centerpiece of a very exciting exhibition at this leading UK museum.

The edutainment games cover all aspects of the Thrust SSC project including science, people, engineering and local/automotive history. The museum has a strong educational programme and provides onsite learning activities to many thousands of West Midlands school children each year.

Over 200,000 visitors were able to use the application on-site each year and many others will be able to use it online



Project: AUDIOTAIN

We were engaged as a sub-contractor to Sender Freies Berlin (a large German public TV and radio broadcaster) to provide eLearning development and consultancy services on this multi-million pound, European 5th Framework-funded project.

The Audiotain project was aimed at developing a suite of software systems that allow audiovisual content holders such as TV, radio and music companies, to quickly and easily manage, edit and re-purpose this content for edutainment, infotainment and eLearning.

Click here to read a more detailed article

Other participants were: Dalet Digital Media Systems, a French content management system provider; InfoRadio, the Berlin-based radio broadcaster; Exozet, one of Germany's foremost multimedia companies; and, Bremen University.



Project: Games-based learning pilot
Client: Einstein Network Ltd
Games-based eLearning for Einstein Network


We conceived, planned, designed and project managed the development of a pilot games-based eLearning course for board level viability assessment. The Managing People course used a blend of online information (base theory) and simulations, as a method of applying and demonstrating competency with this theory.

The course used video game role playing and puzzle solving approaches, true multimedia and a powerful server-side engine which tracked user progress. The course utilised video footage of actors which was edited and composited into Flash-based, interactive movies which put the user into a realistic situation, with aims and objectives, information to make sense of and stakeholders who demanded answers and results.

The course also used rich 3D locations, audio and a multitude of features that when combined appropriately and carefully, provided a very compelling, enjoyable and rewarding eLearning experience.



Project: Managing People
Client: Loughborough College


This course, developed in conjunction with Loughborough College, provided junior management level staff with an introduction to this vital topic.

The course, which comprised of 5 separate modules, was the runner up in the prestigious Deacon awards for educational multimedia in 2003.

We worked closely with the subject expert to design educationally effective, online tools, activities and resources which truly foster a deep level of understanding in the learner which they can apply immediately in their work place.


 


Serious Games Project History